goldplaited | the boutique 🛍️
- mal386
- Sep 21
- 2 min read

goldplaited is—and always will be—a beauty brand. But that didn’t stop
us from chasing a side hustle in fashion. After all, what’s good hair
and makeup without the outfit to match? That’s how goldplaited | the
boutique was born in June 2024, right in the heart of Chicago's Lakeview neighborhood at 3119 N. Broadway.
For years, our clients told us they loved our style—not just the glam,
but the way we pulled a look together. Launching a boutique was the
natural next step: a curated shopping experience that reflects the same
playful, polished, and on-trend aesthetic you already know from
goldplaited.
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Our Retail Roots
Coco and I grew up in retail. Our parents owned a regional clothing
store—The Little People’s House (woop woop!)—and we spent our early
years surrounded by racks, registers, and retail hustle. That background
made us fall in love with the art of merchandising and the thrill of
helping people find pieces that feel like them.
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How We Built the Boutique
Unlike fast fashion, our boutique isn’t random. We:
- Do all our own buying & sourcing – Attending trade shows across the
country to hand-pick every piece.
- Study our clients – After styling thousands of women for over a
decade, we understand what resonates: statement sweaters,
high-end jewelry, pop culture gems, seasonal must-haves.
- Curate for our community – Everything in the boutique is chosen with
the goldplaited girl in mind—fun, stylish, and always ready for her next
event.
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What You’ll Find
- Trend-forward apparel – From novelty sweatshirts to seasonal
statement pieces.
- Jewelry & accessories – High-end gifting, everyday sparkle, and
cheeky touches.
- Client-inspired curation – A balance of playful and polished, just
like the women we serve.
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Why the Boutique Matters
For us, goldplaited | the boutique isn’t just about clothes. It’s about
creating a one-stop destination where hair, makeup, and fashion all come
together.
It’s also a true sister brand—literally. Created by sisters, the
boutique is an extension of the goldplaited world we’ve been building
together for over a decade. Just like the salon, it was designed to
serve the women we know best: our clients, our community, and our sisterhood.
When you step out of goldplaited, you don’t just wear the look—you
embody it.


